Spotify
Assisted in the direction of the campaign, contributing to the visual aesthetics of the shoot by advising on product placement and overall scene composition
Served as the lead talent in the shoot, featured in interviews, and appearing in posters displayed worldwide in major cities
Nike
Featured in one of Nike’s largest global campaigns, displayed in every Nike store worldwide.
Published in multiple high-profile articles covering the campaign.
Shadowed the production team throughout the shoot, gaining hands-on experience with behind-the-scenes operations.
New Balance
Collaborated with the director to lead creative direction, coordinating with a team of 20 photographers and stylists to enhance shoot efficiency.
Campaigned for 990 V6 Sneaker globally as brand’s first Sikh model; featured in Vogue, Highsnobiety, and HYPEBEAST
Apple
Modeled for Apple’s Worldwide Developers Conference (WWDC), representing the brand in a high-visibility global campaign.
Collaborated closely with Apple’s creative team to align on brand vision, ensuring consistent representation across all promotional materials for WWDC.
ASICS
Assisted with creative direction of personal photoshoot, and collaborated with creative director on pre-production tasks
Selected as Lead Talent on flagship basketball sneaker to model and ensured team met shoot deadlines
